There are several keys to marketing a property whether it is retail or office investment, land parcel, or a property suited for an owner/user. First and foremost it is imperative to cast a net across the entire country to net you the most for your property. It is critical to include a thorough Market Analysis, national exposure, intensive internet marketing, full cooperation with the brokerage community, and a High Performance Targeted-Marketing Program. The HREA process incorporates all of these aspects.

Market Analysis: A thorough marketing analysis will help us establish a price range for your property and make a recommendation of timeline and listing price. Only after a thorough market analysis utilizing the latest information on commercial real estate trends, market research, news, and analytics can we assess the value.

National Exposure: HREA has a database of buyers and sellers across the country to target the best buyer for your property. The Lynx team focuses on building our database each and every day and all of our representatives have access to the buyers and sellers across the country to more effectively market your property.

Full Cooperation: Full cooperation in the brokerage community is rare in today’s commercial real estate markets. Many of the brokers in the market today do not share fees with other brokers, nor do they take properties to market quickly. At Lynx, we cooperate with the entire brokerage community and will take your property to market as quickly as possible. Sharing fees with the brokerage community helps us motivate the brokers and in turn their buyers.

High Performance Marketing: When we have been entrusted with an exclusive listing, it is imperative that we hit the market quickly and cast the net across the entire country to net you the most for the property. At HREA, we pride ourselves on our speed to market. Within 7 business days, we guarantee that we will broadcast it to the entire country through at least 10 disparate real estate systems, over 40 websites including Lynxre.com and physiciansadvocate.com. We also push it through a minimum of three E-Push Marketing Systems After the initial launch, we then target potential buyers that either have a need for your property or have purchased a similar property in the past.

Internet Marketing: At HREA our website (physiciansadvocate.com), networks, and telecommunication systems are designed to automatically market your property to as many potential buyers as possible. Our website is state-of-the-art, giving us the ability to display all the critical information on your property to help buyers move forward quickly and have all of the information necessary to make an offer. Our systems are designed to track all potential buyer interactions so that we can update you during the initial property launch and then every 30 days thereafter.

Our Team of Advisors: The Healthcare Real Estate Advisors team is focused on medical properties and representing physicians. This is a tremendous benefit to you during the marketing process and allows each advisor to focus on the niche that they handle the best to net you the most as quickly as possible.

To develop a customized marketing plan for your property or to discuss marketing alternatives, contact your Healthcare Real Estate Advisor at 404-477-2044 or email us at info@MyHREA.com.