A New Breed for Today’s Technology-Driven Marketplace
Technology’s evolving role in today’s marketplace has yielded a new class of company with unique and mission-critical needs.  A new breed of commercial agent has emerged with the specialized knowledge and relationships necessary to meet these needs: the Technology Real Estate Advisor (TREA).  

A TREA is a licensed Commercial Real Estate agent, typically with direct technology experience that predates their real estate career.  With a TREA, an organization’s technology needs become central to the site selection process.  The primary benefit is that the client will understand a site’s strengths and weaknesses before negotiations begin.

In addition to real estate concerns and business drivers, a TREA considers:

• Infrastructure – By knowing where the communications and power offerings are strong
• People – Through understanding a market’s technology “knowledge corridors”
• Partners – By understanding how industry segments interrelate

What Separates a TREA from Other Real Estate Advisors?

• Capitalizes on relationships with service providers to quickly assess a building’s infrastructure
• Actively monitors and participates in the technology community
• Studies technology companies, their offerings, and their fit in the marketplace

Who Needs a TREA?

• Companies who regularly transmit data to other facilities
• Companies who cannot afford for their systems to be “down”
• Companies who hire specialized technical skill sets
• Companies who collaborate heavily with other organizations

If you are considering expansion, consolidation, relocation, or you simply need to renew a lease, be sure to call a Technology Real Estate Advisor today. A TREA will speed up the process, save you money, and navigate the pitfalls of leasing or purchasing commercial real estate.  The landlord pays for your representative the majority of the time, so the service typically costs you nothing

John Cobb is a Technology Real Estate Advisor with Lynx Real Estate, Inc. His extensive technology background includes a Bachelor of Electrical Engineering degree from  Georgia Tech and 17+ years of technology experience. He has held engineering and sales leadership roles in the product development, communications, power, and  construction sectors and holds Cisco’s CSE certification. For more information on this subject or others, e-mail him at JCobb@LynxRE.com, call 404.477.2044, or visit our website at www.LynxRE.com.